Fortifi is a Gloss Favorite! This repair treatment is a keratin protein rich restructuring solution for weak, brittle, damaged hair increasing strength and elasticity. Fortifi is thermal activated, so great to use before a blowdry. Another great advantage is it’s anti-static formulation to help prevent fly-aways. Stop in to pick up this amazing product during the month of November and enjoy 20% off! Or you can purchase it right here on our website’s “shop” page. Pair it with a Wet Brush for the perfect Holiday Gift!